Investing is complex, and the decisions that are made ‘behind the curtain’ can be mystifying. That’s true no matter how long you’ve been an investor or the size of your investment portfolio. So it’s no wonder that one of the most common questions I hear from my clients is this: “How do you determine the right time to sell my investments?” It’s an important question, both because selling (and buying!) is vital to your long-term financial health, and because understanding the process can be incredibly empowering.
The decision to sell investments—which in our practice primarily includes ETFs (Exchange Traded Funds) or Mutual Funds—typically comes down to a two fundamental strategies:
- Rebalancing to address your investment goals The first strategy is rebalancing. This is a fairly straightforward process that includes selling certain assets to ensure your portfolio adheres to specific allocation targets. Our goal here is to balance the risk and return of your portfolio; if an investment grows to the point where it skews the preferred balance, we trim it back. For example, if your target asset allocation is 60% stocks and 40% bonds, but after a strong year in the stock market, your stocks may now represent 70% of your portfolio. We would then sell off some of your stock holdings and purchase more bonds to bring your portfolio back to the desired 60/40 split. This disciplined approach ensures that your portfolio remains in line with the strategic asset allocation that aligns with your investment goals.
- Continuous evaluation for informed adjustments The second strategy is more nuanced and requires ongoing assessment. We continuously review the performance of the funds we hold against their objectives and peer performance. (For those who invest through Schwab, tools for this analysis are readily available at Schwab.com under the research tab.) For instance, if a Mutual Fund in your portfolio was chosen for steady growth but has been consistently underperforming compared to similar funds in the market for the past year, we would consider this a signal that it may no longer fit our investment strategy. We then use our research to find a better-performing alternative that meets our criteria. This regular, detailed evaluation helps us keep your investments aligned with the most current market data and our strategic vision for your portfolio.
This process-driven framework is vital to our investment process. It may surprise you to learn that, in fact, having a consistent process of any kind has been shown to be more important to long-term success than the individual strategies themselves. This is because the universe of investments is in constant motion, with different asset classes taking the lead at different times. A robust, data-informed framework allows us to weave together economic data and historical market insights and make well-founded decisions—without the pitfalls that come with chasing market trends.
Active and Passive Management: Striking the Right Balance
In general, our client portfolios hold a limited number of individual stocks, favoring a blend of active and passive investment strategies instead. (The exception may be when a client has previously invested in or inherited a certain individual stock that we feel is beneficial to the portfolio.) Active management lets us invest in targeted themes through fund managers with proven expertise. Passive management involves investing in broad market indices through ETFs or Mutual Funds, providing wide market exposure with lower costs. This combination helps us to allocate assets effectively among the best managers and investment themes, aiming for the best possible risk-adjusted returns within the themes we believe in.
As your advisors, we apply these important strategies throughout your investment journey—from when you are just beginning to save and invest for retirement, to when you have hung up your white coat for good and are reaping the rewards of your career. Our consistent, policy-driven framework is key to helping you grow and protect your wealth at every step along the way.
Do you have other questions about the decisions we make ‘behind the curtain’ to help you reach your financial goals? Please ask! I’m happy to provide my answers in a future blog post. I expect your fellow Partner Physicians will appreciate the insights as well!







